Cyber insurance has moved from a niche product to something many small businesses are asked about by clients, lenders and their own brokers. Yet it is often misunderstood. Some businesses assume their existing policies already cover cyber incidents; others buy a policy without realising it comes with security conditions they do not meet.
The UK Government's Cyber Security Breaches Survey 2025/26 found that almost half of businesses (47%) reported being insured against cyber security risks in some way, but only 10% had a specific cyber security insurance policy, and 22% did not know whether they had any cyber cover at all. This guide explains what cyber insurance typically includes, what insurers ask and how your IT setup affects both premiums and claims. It is general information rather than insurance advice, so always discuss your own needs with a qualified broker.
What cyber insurance typically covers
Policies vary, but cyber insurance for small businesses is usually built around two types of cover.
First party cover: your own losses
- Incident response. Access to specialists, often through a 24 hour helpline, including IT forensics, legal advice and public relations support.
- Data and system restoration. The cost of recovering data and rebuilding affected systems.
- Business interruption. Lost income while your systems are down, usually after a waiting period.
- Cyber extortion. Costs of responding to a ransomware demand, including expert negotiation. Whether a policy will reimburse a ransom payment depends on its wording and the law.
- Notification costs. Informing affected customers or staff after a personal data breach.
Third party cover: claims from others
- Data privacy liability if clients or individuals claim against you after their data is exposed.
- Network security liability if malware spreads from your systems to someone else's.
- Regulatory investigations. Legal costs of responding to a regulator such as the Information Commissioner's Office. Whether fines themselves can be covered depends on the law and the policy wording.
- Media liability for issues such as defamation through your website or social media.
Some policies also offer cover for funds lost to social engineering or invoice fraud, but this is often an optional extension with a lower limit, so check carefully if payment fraud is a concern. Our guide to invoice fraud and business email compromise explains that risk.
Common exclusions and conditions
The small print matters. Exclusions and conditions differ between insurers, but these are common areas to check with your broker.
- Known incidents. Anything that happened, or that you knew about, before the policy started.
- War and state backed attacks. Many policies exclude some attacks linked to nation states, with wording that varies between insurers.
- Infrastructure failure. Outages of power, internet or major cloud providers are often excluded or limited.
- Betterment. Upgrading your systems beyond where they were before the incident is not usually covered.
- Security conditions. Some policies require specific controls, such as MFA or regular backups, to be in place. If they are not, a claim may be reduced or refused.
- Late notification. Most policies require you to notify the insurer promptly, often through their incident line before appointing your own specialists.
- Unencrypted portable devices and unsupported software may be addressed by specific conditions.
What insurers ask about your IT
Proposal forms have become far more detailed in recent years. Insurers want evidence that the basics are in place, because they reduce the chance of a successful attack and the size of any claim. Typical questions include:
| Topic | What insurers typically want to know |
| Multi factor authentication | Is MFA enforced on email, remote access and admin accounts? |
| Backups | How often you back up, whether a copy is offline or separate from your network, and whether restores are tested |
| Patching | How quickly security updates are applied, and whether any unsupported software is still in use |
| Endpoint protection | Whether you use antivirus or EDR on all devices, and who monitors it |
| Email security | Filtering, and processes for verifying payment requests and bank detail changes |
| Remote access | How staff connect from home and whether remote desktop is exposed to the internet |
| Admin accounts | Whether admin rights are limited and separate from everyday accounts |
| Training | Whether staff receive regular security awareness training |
| Incident planning | Whether you have a written plan for responding to an attack |
For an explanation of the difference between antivirus and EDR, which comes up often on these forms, see our guide to what EDR is.
Why accurate answers matter
Under the Insurance Act 2015, businesses have a duty to make a fair presentation of the risk to the insurer. In plain terms, your answers on the proposal form need to be accurate. If you answer "yes" to "Is MFA enabled for all users?" when it is actually only on some accounts, and an attacker gets in through one without it, that could put your claim at risk.
The person filling in the form is often a director or office manager who has to guess at technical questions. A better approach is to go through the form with your IT provider, who can confirm what is genuinely in place and point out anything that needs fixing before you sign. Keep a copy of the answers you gave, and revisit them if your IT changes during the year.
How good IT reduces premiums and rejected claims
Insurers price risk. A business that can show strong controls is generally a better risk than one that cannot, which can make cover easier to obtain and, in some cases, more affordable. More importantly, good controls make it less likely you will ever need to claim, and more likely that a claim will be paid if you do.
A practical checklist before your next renewal:
- Enforce multi factor authentication for every user and every cloud service
- Replace or isolate any unsupported operating systems and software
- Apply security updates promptly and keep a record that they are applied
- Install EDR on every computer and server
- Keep at least one backup copy offline or immutable, and test restores
- Write down your payment verification and incident response processes
- Provide regular staff training on phishing and fraud
- Consider Cyber Essentials, which covers many of the same controls insurers ask about
How Cyber Fits can help
Cyber Fits does not sell or recommend insurance, but we can help businesses in Sunderland and across the North East understand the technical questions on cyber insurance forms and put the right controls in place. If your renewal is coming up, a free IT review is a good way to check where you stand, and our cyber security page explains how we can help close any gaps.